Smriti Mandhana joins Agilitas as brand ambassador for ONE8

Sportswear company Agilitas has roped in Indian cricketer Smriti Mandhana as a brand ambassador for its ONE8 brand.

Mandhana will thus be the face of ONE8 and work towards building its women’s category. She will provide inputs on cricket performance wear and high-intensity training products, thereby helping ONE8 with product development and strengthening its presence in women’s sports.

On joining Agilitas, Smriti Mandhana commented:

“When the mission speaks to you, you show up fully. Agilitas did exactly that for me. I am joining ONE8 with everything I have got – my experience, my passion, and my commitment to building something meaningful for women in cricket and training.”

Abhishek Ganguly, Co-founder and CEO, Agilitas, added:

“Smriti coming on board marks a defining moment for us. This is not a conventional endorsement; it is a true co-creation partnership, where her insights as an elite athlete will directly shape how we design, innovate, and build our women’s performance category. She has already been working closely with our product and R&D teams, and that depth of involvement is critical to what we are creating. Smriti embodies both excellence and intent, and her alignment with the ethos of One8 makes her a natural partner as we build India’s first high-performance sportswear brand. This is a long-term play, and we are excited about the meaningful impact we can create together.”