Former Indian cricket team captain and ex-BCCI president, Sourav Ganguly, has been announced as the Brand Champion of manufacturers of micronutrients and other customized nutritional products for plants and animals, Aries Agro. The partnership will see Ganguly headline campaigns and farmer outreach initiatives for the brand across television and digital platforms along with working on on-ground engagements.
Sourav Ganguly, commented,
“I am extremely happy to be a part of the Aries Agro family. It’s a wonderful team and a phenomenal company with a long-standing legacy. It’s truly a pleasure to understand the roots of the nation and witness how Aries Agro continues to contribute towards building it. We strongly believe that working in the field is what makes the foundation stronger and more resilient.”
Dr. Rahul Mirchandani, chairman & managing director, Aries Agro, said,
“Sourav Ganguly embodies leadership, resilience, and performance under pressure – values that resonate deeply with Aries Agro’s journey. His ability to transform Indian cricket aligns with our mission to bring innovation and credibility to Indian agriculture. Together, Aries Agro and Sourav will champion a future defined by fearless ambition, team-driven success, and enduring credibility – on the field and in the field.”
Omkar Patil, Group Head, Business Development (India), Aries Agro, added,
“Our farmers are the real champions of India. Aries has always stood by them as a trusted partner. With Sourav Ganguly joining us, we aim to further inspire confidence and reinforce our commitment to empowering the agricultural community.”
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