Smriti Mandhana revealed as Pee Safe brand ambassador

Indian cricketer Smriti Mandhana has been announced as a brand ambassador for personal hygiene brand Pee Safe.

The Team India vice-captain will headline the brand’s Comfort range, promoting and highlighting products such as period panties, panty liners, ultra-thin pads, night pads, and toilet seat sanitisers.

By bringing the 29-year-old on board, Pee Safe aims to reach a wider audience across the country. Mandhana is set to headline various campaigns and advertisements for Pee Safe.

On joining Pee Safe, Smriti Mandhana commented:

“I don’t think comfort should ever be something you have to think twice about or compromise on. It should just be a given. That’s what stood out to me about Pee Safe, as they’re trying to make comfort a priority, not an afterthought.”

Vikas Bagaria, the founder of Pee Safe, added:

“At Pee Safe, the vision has always been to redefine feminine hygiene by placing comfort, dignity, openness, and access at its core. Smriti Mandhana reflects this philosophy effortlessly. Her confidence, originality, and willingness to break the social barriers are a powerful voice for change. This connection represents a big step in the direction of normalizing the dialogue on the subject and encouraging women across the country to put comfort first without compromise.”