Sourav Ganguly unveiled as “brand champion” of Aries Agro

Indian cricket legend Sourav Ganguly has been announced as a “brand champion” of Aries Agro, a manufacturer of micronutrients and customised agricultural nutritional products.

The partnership will see the former Team India captain as well as ex-BCCI president headline campaigns and farmer outreach initiatives for the brand across television and digital platforms, as well as work with them on on-ground engagements. 

On joining the Aries Agro family, Ganguly commented:

“I am extremely happy to be a part of the Aries Agro family. It’s a wonderful team and a phenomenal company with a long-standing legacy. It’s truly a pleasure to understand the roots of the nation and witness how Aries Agro continues to contribute towards building it. We strongly believe that working in the field is what makes the foundation stronger and more resilient.”

Dr. Rahul Mirchandani, Aries Agro’s Chairman and Managing Director, said:

“Sourav Ganguly embodies leadership, resilience, and performance under pressure – values that resonate deeply with Aries Agro’s journey. His ability to transform Indian cricket aligns with our mission to bring innovation and credibility to Indian agriculture. Together, Aries Agro and Sourav will champion a future defined by fearless ambition, team-driven success, and enduring credibility – on the field and in the field.”

Omkar Patil, Group Head, Business Development (India), Aries Agro, added:

“Our farmers are the real champions of India. Aries has always stood by them as a trusted partner. With Sourav Ganguly joining us, we aim to further inspire confidence and reinforce our commitment to empowering the agricultural community.”