Sourav Ganguly partners with Myntra to launch apparel brand Souragya

Sourav Ganguly, former Team India captain and ex-BCCI President, is teaming up with Indian fashion e-commerce brand Myntra to launch his new “premium ethnicwear brand“, Souragya.

The 53-year-old has partnered with Myntra’s B2B wholesale entity, Myntra Jabong India Private Ltd (MJIPL).

As per the agreement, Myntra will provide its design and brand-building expertise to Ganguly for this new venture.

On his Myntra partnership, Ganguly commented:

“We will not just stick to ethnic, we will launch more fashion wear going ahead. This is a long term association. It is just not money, it is to create something meaningful. Souragya is a reflection of my deep-rooted love for our culture and my vision of making it relevant to the fashion-forward generation of today. The brand is all about celebrating the craftsmanship of India while infusing contemporary design elements.

“Myntra’s expertise in design and its ability to bring this vision to life have been crucial in ensuring that the collection not only embodies sartorial excellence but also remains accessible to a wide audience. The focus was on creating pieces that are timeless, refined, and versatile, enabling shoppers to command attention while embracing the loved designs and silhouettes unique to the region.”

Suman Saha, CXO and Head of House of Brands at MJIPL, said:

“We are extremely excited to collaborate with Sourav Ganguly to introduce ‘Souragya’, for our discerning fashion customers looking for culturally rooted fashion. With the festive season upon us, ‘Souragya’ will make for an ideal fashion choice for celebrations and beyond. The collection represents a strategic addition to our premium ethnic wear portfolio, offering a taste of the exquisite designs and love for colour from the region, through varied collections and for multiple occasions.”

Myntra released the following statement on the matter:

“Sourav’s vision to bring the authentic designs and silhouettes from West Bengal to the fore has been the key inspiration behind the co-creation of Souragya. The brand seamlessly blends traditional Indian craftsmanship with contemporary design.”