Southern Brave sign principal partnership agreement with DP World

Southern Brave of The Hundred have announced a multi-year partnership with DP World, a Dubai-based end-to-end supply chain solutions provider.

DP World has come on board as the Principal Partner of the Brave’s men’s and women’s teams and will have its logo featured front and centre on their playing shirts.

Matchday activations and fan engagement activities are also part of the agreement, details of which will be revealed later.

Ankit Baldi, CEO of Southern Brave, commented:

“What stood out about DP World from the very beginning is their track record as a genuinely committed cricket partner. You only have to look at what they’ve built across the game, from the top of international cricket right down to grassroots programmes putting kit into the hands of young players, to see that they invest properly in the sports they back. This was never going to be a badging exercise for them, and it isn’t for us. We’re genuinely excited about what we can create together, and our supporters will see and feel the difference from this summer onwards.”

Kris Adams, CEO UK Ports & Terminals, DP World, said:

“Southampton has been part of the DP World family for decades, with nearly 1000 people working here at our terminal to keep businesses and people across the UK supplied with the goods they need every day. Becoming Principal Partner of Southern Brave means backing our own community in the most visible way possible and we hope to help both the men’s and women’s teams write new chapters in Southampton’s rich sporting history.”

Rashid Abdulla, CEO & Managing Director, DP World Europe, added:

“Cricket already sits at the heart of how we connect with people globally, from the ICC and Delhi Capitals through to our Beyond Boundaries Initiative with Sachin Tendulkar. The Hundred and partnering with Southern Brave was the natural next step to expand our portfolio in Europe. Our best partnerships have always grown into something bigger than sponsorship, and we see the same potential here.”