Trent Alexander-Arnold: Brand Endorsements | Investments | Charity Work

Here, we look at the brand endorsement deals, investments, and notable charity work of the English professional footballer Trent Alexander-Arnold.

Current endorsements

Adidas

Alexander-Arnold signed a lucrative multi-year deal with German sportswear brand Adidas in November 2023. 

Positioning him as one of the main faces of the Adidas Predator boot line alongside stars like Jude Bellingham and Pedri, this deal makes Alexander-Arnold one of the highest-paid players in Europe for a boot deal.

Calvin Klein

Trent Alexander-Arnold became a brand ambassador for American apparel brand Calvin Klein in 2025. 

He has fronted Calvin Klein’s major menswear, underwear, and denimwear in its promotional campaigns. In December 2025, he appeared in the brand’s Fall 2025 and Holiday 2025 campaigns. 

GUESS JEANS

In June 2024, Alexander-Arnold became a brand ambassador for American clothing brand GUESS JEANS.

As part of the deal, Alexander-Arnold has featured in ad campaigns promoting the brand’s eco-friendly AirWash denim technology. 

EA Sports FC

Alexander-Arnold has maintained a partnership with EA Sports’ FC, the football simulation video game series previously known as FIFA, since March 2019.

The Englishman serves as an active promotional FC athlete and has been a high-rated player in-game. In FC 26, he started with a rating of 86.

Red Bull

Trent Alexander-Arnold has been a Red Bull-sponsored athlete since November 2019. 

In collaboration with the Austrian energy drink giant, he completed a six-week sports vision and cognitive training programme aimed at boosting reaction times and multiple-target tracking. The England international also featured in Red Bull content series titled “We Go Again” and “Level Up”. 

Alexander-Arnold continues to be featured across Red Bull’s digital and marketing space as part of the company’s global roster of elite athletes.

JD Sports

Trent Alexander-Arnold has had a partnership in place with sports fashion retailer JD Sports since September 2020. 

As part of the deal, he has collaborated with JD Sports for major festive and brand campaigns.

Konami

Trent Alexander-Arnold joined Japanese entertainment company and video game developer Konami in August 2022 as a brand ambassador. 

As per the deal, he featured prominently in the 2022 instalment of Konami’s football-simulation video game series “eFootball”, previously known as “Pro Evolution Soccer”, with his own “Premium Ambassador Pack” and special “Epic” and “Highlight” player cards. 

Kinetika Sports

Alexander-Arnold partnered with Kinetika Sports in November 2020, joining as an official brand ambassador.

The collaboration highlighted sports-related aspects like nutrition, performance, muscle recovery, and wellness.

Previous endorsements

Under Armour

In June 2020, Alexander-Arnold signed a multi-year deal with American sportswear and athletic apparel company Under Armour.

He featured in several promotional campaigns for Under Armour, sporting its apparel and boots. The sponsorship deal ended in 2023, when he signed with Adidas. 

Bang & Olufsen

In July 2021, Danish consumer electronics company Bang & Olufsen onboarded Alexander-Arnold as a brand ambassador for its audio devices.

Alexander-Arnold featured in several brand campaigns for the Danish brand. The partnership is no longer active.  

Other collaborations

BT UK

Trent Alexander-Arnold tied up with BT (formerly British Telecom) UK in 2021 to feature in its TV commercials and promote its flexible packages. 

Alexander-Arnold also participated in BT’s “Hope United” campaign, which aimed to tackle cyberbullying in football and gaming.

Google Pixel

In November 2024, Alexander-Arnold partnered with Google for a series of promotional campaigns for the Google Pixel 9 series and Gemini Live, showcasing their AI tools, camera capabilities, and phone use in everyday life.

Envision Racing

In July 2022, Alexander-Arnold collaborated with Envision Racing for a promotional stunt campaign titled “Machine & Mortal”, which was powered by Palo Alto Networks. He raced alongside driver Nick Cassidy in a Formula E car and delivered a football cross for the driver to score. 

Kasper Skylab

In October 2018, Kasper Skylab, an official partner of the 2018 World Chess Championships, collaborated with Alexander-Arnold. The collaboration entailed a promotional chess match between the footballer and World Champion Magnus Carlsen to promote the Championships. 

Investments | Business ventures

Alpine F1 Team

In October 2023, Trent Alexander-Arnold became a co-investor in the Alpine F1 team, joining a high-profile athlete investor group organised by Otro Capital Group.

He joined popular sportspersons like Juan Mata, Rory McIlroy, Anthony Joshua, Patrick Mahomes, and Travis Kelce as a co-investor in the French team, contributing around €200 million in investment.

Therabody

Alexander-Arnold joined wellness technology brand Therabody as a brand ambassador in December 2020. In February 2021, he became a co-investor in the company alongside 100 other celebrities and athletes.

As per the deal, Alexander-Arnold has integrated Therabody devices into his training and recovery regimen. Therabody also acts as a commercial partner in the Englishman’s initiative with the PFA called “The After Academy”.

Notable charity work

• Trent Alexander-Arnold launched “The After Academy” in April 2023 to help youth players who get released from professional football academies. Launched in collaboration with the Professional Football Association (PFA), the initiative is dedicated towards finding and creating opportunities for former academy footballers and helping them transition into successful careers outside of football.

• Alexander-Arnold co-founded a social mobility charity in 2021 alongside Jamie Carragher to help youth from disadvantaged backgrounds in the UK through sports and education, raising over £1 million.

• Alexander-Arnold serves as an ambassador for the Liverpool-based charity called “An Hour for Others”, which promotes community engagement and helps people in need.