Trent Alexander-Arnold: Brand Endorsements | Investments | Charity

This article contains information regarding the sponsors, investments and charitable initiatives of English professional footballer Trent Alexander-Arnold. 

Current Deals

Adidas

Trent-Alexander Arnold signed a lucrative multi-year deal with German sportswear brand Adidas in Nov 2023. 

Positioned as one of the main faces of the Adidas Predator boot line alongside stars like Jude Bellingham and Pedri, this deal makes Alexander-Arnold one of the highest paid players in Europe for a boot deal.

Calvin Klein

Trent Alexander-Arnold became the brand ambassador of American apparel wear brand  Calvin Klein in 2025. 

He has fronted their major menswear, underwear and denimwear in their promotional campaigns. In Dec 2025, he appeared in their Fall 2025 and Holiday 2025 campaigns. 

GUESS JEANS 

In June 2024, Trent Alexander-Arnold became the brand ambassador for American clothing brand GUESS JEANS.

As part of the deal, Alexander-Arnold has featured in promotional campaigns for the new eco-friendly AirWash denim technology used by the brand. 

 EA Sports FC

Trent Alexander-Arnold has a long-standing partnership with EA Sports FC since Mar 2019.

He serves as an active promotional athlete and a high-rated Ultimate Team player. Alexander-Arnold has a rating of 86 in the latest EA FC Sports 26. 

Red Bull 

Trent Alexander-Arnold has been a Red Bull sponsored athlete since November 2019. 

He collaborated with Red Bull and completed a six-week sports vision and cognitive training program to boost reaction times and multiple target tracking. Alexander-Arnold also featured in Red Bull content series named ‘We Go Again’ and ‘Level Up’. 

He continues to be featured across Red Bull digital and marketing space as part of their global roster of elite athletes.

JD Sports

Trent Alexander-Arnold has a partnership with Sports fashion retailer JD Sports since Sep 2020. 

As part of the deal, he has collaborated with JD Sports for major festive and brand campaigns. He also fronted for JD Sports tied to top sportswear labels like Adidas and Under Armour. 

Konami

Trent Alexander-Arnold joined Japanese entertainment company and video game developer Konami in Aug 2022 as a brand ambassador. 

As per the deal, he has featured prominently in their eFootball 2023 with his own “Premium Ambassador Pack” and special “Epic” and “Highlight” player cards. 

Kinetika Sports

Trent Alexander-Arnold partnered with Kinetika Sports in November 2020 as their official brand ambassador. 

The collaboration highlighted sports-related aspects like nutrition, performance, muscle recovery and wellness.

Previous Deals

Under Armour

In June 2020, Trent Alexander-Arnold signed a multi-year deal with American sportswear and athletic apparel company Under Armour. 

He featured in several promotional campaigns for Under Armour wearing their apparel and boots. The sponsorship deal ended in 2023 when he signed a new deal with Adidas. 

Bang & Olufsen

In July 2021, Danish consumer electronics company onboarded Trent-Alexander Arnold as a brand ambassador for their headphones and audio devices. 

Alexander-Arnold featured in several brand campaigns for the Danish brand. The partnership is no longer active.  

Brand Campaigns

BT UK  

Trent Alexander-Arnold tied up with BT (formerly British Telecom) UK in 2021 to feature in their tv commercials for promoting their flexible Sports and TV viewing package. 

Alexander-Arnold also participated in their Hope United campaign to tackle cyberbullying in football and gaming.  

Google Pixel

In November 2024, Trent Alexander-Arnold partnered with Google for a series of promotional campaigns for the Google Pixel 9 series and Gemini Live showcasing their AI tools, camera capabilities and phone use in everyday life. 

Envision Racing 

In July 2022, Trent Alexander-Arnold collaborated with Envision Racing for a promotional stunt campaign titled “Machine & Mortal” powered by Palo Alto Networks. 

He raced alongside driver Nick Cassidy in a Formula E car and delivered a football cross for the driver to score. 

Kasper Skylab 

In Oct 2018, partner of the 2018 World Chess Championships, Kasper Skylab collaborated with Trent Alexander-Arnold.

The aim was to organize a promotional chess match between the footballer and the World Champion Magnus Carlsen to create interest and awareness around the World Chess Championships. 

Investments

Alpine F1 Team

In October 2023, Trent Alexander-Arnold joined the Alpine F1 team as a co-investor, having joined a high-profile athlete investor group organised by Otro Capital Group.

He joined popular sportspersons like Juan Mata, Rory Mcllroy, Anthony Joshua and Patrick Mahomes and Travis Kelce as co-investor in the Alpine F1 team, contributing around €200 million investment in the Alpine F1 racing team. 

Therabody

Trent Alexander-Arnold joined wellness technology brand Therabody as a brand ambassador in December 2020. However, he became a co-investor in February 2021 alongside 100 other celebrity and sports investors. 

As per the deal, he integrated Therabody devices in his training and recovery regimen. 

Therabody also joined as a commercial partner in Trent’s initiative with the PFA called the After Academy. 

Charitable Initiatives

• Trent Alexander-Arnold launched the After Academy initiative in April 2023 to help youth players who get released from professional football academies. Launched with the collaboration of the Professional Football Association (PFA), the initiative is dedicated towards finding and creating opportunities for former academy footballers and transitioning them to successful careers outside of football.

• Trent Alexander-Arnold also co-founded social mobility charity in 2021 along with Jamie Carragher to help youth from disadvantaged backgrounds in the UK through sports and education, raising over £1 million.

• Trent Alexander-Arnold serves as an ambassador for the Liverpool-based charity called ‘An Hour for Others’ that promotes community engagement and helps the needy people.