Saudi Pro League announces Saudi Tourism Authority partnership

The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with the Saudi Tourism Authority (STA).

The STA thusly comes on board as a Partner of the league, while its “Saudi, Welcome to Arabia” brand becomes a Platinum Sponsor of the league.

The partnership will see the two parties work together to “develop and promote tourism products and experiences within the Kingdom”. It also aims to grow the relationship between the Saudi football clubs and lay the foundation for more partnerships and collaborations in the future. 

Speaking about the partnership, Abdullah Ibrahim Alhagbani, Chief of Partnerships and Executive Affairs, Saudi Tourism Authority, commented:

“Our partnership with RSL represents a significant step forward in our mission to elevate Saudi Arabia as a leading global tourism destination. Together, we will showcase Saudi’s rich cultural heritage and diverse attractions, underpinned by our firm dedication to excellence in the realms of sports and entertainment. This partnership showcases the reputation and growing influence of RSL, both locally and globally, and aims to unify efforts in attracting tourists and promoting Saudi’s unique tourist destinations and international events held throughout the year.“

Carlo Nohra, Chief Operating Officer, Saudi Pro League, said:

“Our partnership with ‘Saudi, Welcome to Arabia’ reflects RSL’s expanding influence and appeal globally. It embodies our mutual commitment to excellence and our dedication to delivering memorable experiences for football fans from around the world. Together, we aim to establish new standards for sports and tourism in the region and showcase the best of Saudi Arabia to the world.“