The Saudi Pro League (SPL), also known as the Roshn Saudi League for sponsorship reasons, has confirmed Adidas as its new Official Match Ball Supplier, switching from Nike. The partnership is set to get underway next month.
The deal will see the use of the Adidas Oceaunz ball for the remainder of the 2023/24 SPL season. An exclusive ball will then be unveiled for the 2024/25 season of the league, which is scheduled to start in August 2024.
With this deal, Adidas aims to “promote soccer and its sustained development in Saudi Arabia, enhancing the league’s global interest and commercial attractiveness in the process.” The deal also signifies the German company’s aim to grow in the region, having signed a four-year deal with the Saudi Arabian Football Federation in 2022 to become the kit supplier for its national football teams.
Saad Allazeez, Vice Chairman and Interim Chief Executive, Saudi Pro League, said:
“Our partnership with Adidas represents a significant next step towards elevating football in Saudi Arabia. By aligning with such a recognized and respected global sportswear giant, the league enhances its international visibility and benefits from greater opportunities to attract talent, inspire investment, and foster growth that positively impacts football culture and the game’s national ecosystem. This collaboration can help reshape the kingdom’s football landscape.“
Bilal Fares, General Manager, Adidas EMC, added:
“The partnership builds on the brand’s wider ambitions to increase sports participation across the Kingdom in line with Saudi Vision 2030. We believe that through sport, we have the power to change lives and we’re thrilled to support the league’s strategy in enhancing the football sector, leaving a positive impact in the Kingdom.“
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