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Sponsorship Deals of Atlanta Hawks

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2 mins read

The Atlanta Hawks, an American professional basketball team based in Atlanta, Georgia, competes in the National Basketball Association (NBA) as a member club of Southeast Division of the Eastern Conference. According to Forbes 2020, the team is the twenty-third most valuable franchise in the NBA, having an estimated $1.52 billion value.

Let us look at the team’s sponsors.


Anheuser-Busch InBev SA – Anheuser-Busch InBev SA, a multinational drink and brewing company based in Leuven, Belgium, is the Atlanta Hawks’ official sponsor.


Coca-Cola Co. – Coca-Cola Co., an American multinational beverage corporation headquartered in Atlanta, Georgia, is the Atlanta Hawks’ official sponsor.


Chick-fil-A – Chick-fil-A, the largest American fast food restaurant chain, signed a long-standing partnership with the Atlanta Hawks in October 2018 to create the first-of-its-kind Chick-fil-A Fan Zone inside the State Farm Arena, home to the team.


Delta Air Lines, Inc. – Delta Air Lines, Inc., one of the major airlines of the United States and a legacy carrier, acquired the naming rights of the Atlanta Hawks’ courtside club as part of a multi-year partnership renewal in October 2019. The courtside club is the exclusive hospitality area at State Farm Arena, home to the Atlanta Hawks.


Sharecare – Sharecare, an Atlanta-based digital health company, signed a partnership deal with the Atlanta Hawks for five years in 2017. The team is wearing an advertising patch on their uniforms for three years. For the 2017-18 season, the duo received the NBA Partnership of the Year award for delivering the best partner-driven campaign.


KIA Motors Corporation – KIA Motors Corporation, a South Korean multinational automotive manufacturer headquartered in Seoul, is the Atlanta Hawks’ official partner.


United Parcel Service, Inc. Class B – United Parcel Service, Inc. Class B, an American multinational package delivery and supply chain management company, is the Atlanta Hawks’ official partner.


Verizon – Verizon Wireless, an American telecommunications company, signed a partnership agreement in April 2017 with Atlanta Hawks. The company is the team’s official wireless provider and a Hawks partner.


JPMorgan Chase – JPMorgan Chase & Co., an American multinational investment bank and financial services holding company, signed a new multi-year sponsorship agreement in January this year with the Atlanta Hawks. Chase is the teams’ official bank partner.


State Farm – State Farm, an insurance company, signed a partnership deal with the Atlanta Hawks in August 2018 for twenty years. It is the naming rights partner of the team. The State Farm Arena is the home to the team.


Georgia Power – Georgia Power, an electric utility headquartered in Atlanta, Georgia, is the Atlanta Hawks’ official partner.


Harrah’s Cherokee Casinos – Harrah’s Cherokee Casinos, a luxurious 21-story Hotel located in North Carolina, is the Atlanta Hawks’ official partner.


Ticketmaster – Ticketmaster, an American ticket sales and distribution company based in Beverly Hills, California, is the Atlanta Hawks’ official ticketing partner.


BMW – BMW, a German multinational company that produces luxury vehicles and motorcycles, signed a multifaceted community and marketing partnership with the Atlanta Hawks in October this year.


Orreco – Orreco, a pioneering biomarker, and sports performance company, signed a multi-year exclusive agreement with Atlanta Hawks in July 2019 to see the company provide the team with its cutting edge bio-analytics services.


Gametime – Gametime, the last-minute mobile ticket marketplace, collaborated with Atlanta Hawks in October 2017. It is the company’s first official team partnership.

Media Partners


Fox Sports Southeast – Fox Sports Southeast is the official television partner of the Atlanta Hawks.


Entercom 92.9 The Game – Entercom 92.9 The Game is the official radio partner of the Atlanta Hawks.

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