Sponsorship Deals of Brooklyn Nets

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The Brooklyn Nets, an American professional basketball team based in the New York City borough of Brooklyn, competes in the National Basketball Association (NBA) as a member club of the league’s Atlantic Division of the Eastern Conference. According to Forbes 2020, the team is the seventh most valuable franchises in the NBA, having an estimated $2.5 billion value.

Let us look at the team’s sponsors.

BioSteel – BioSteel Sports Nutrition Inc. partnered this year to be the official sports drink of the Brooklyn Nets and Barclays Center.

Bona – Bona US partnered with the Brooklyn Nets to become the official floor care partner this year.

Fiverr – Fiverr is one of the corporate partners of the Brooklyn Nets.

Palladium Hotel Group – Palladium Hotel Group, a Spain-based hotel chain, partnered with the Brooklyn Nets in 2020.

Beyond Meat – Beyond Meat became the Brooklyn Nets partner in 2019.

Anheuser-Busch InBev – Anheuser-Busch InBev (Budweiser) became the official domestic beer sponsor of the Brooklyn Nets in 2019.

American Express – American Express entered into a multi-tiered alliance with Barclays Center and the Brooklyn Nets in 2012. The bank is the official credit card of the team. It is also the eighth founding partner of the Barclays venue.

Barclays – Barclays Center is home to the Brooklyn Nets since 2012.

Constellation Brands – Constellation Brands is a corporate partner of the Brooklyn Nets. The company is associated with the team since 2016.

Geico – Geico is associated with the Brooklyn Nets since 2012. It is one of the founding partners of the Barclays Center.

Honda Motor – Honda Motor is the official vehicle and one of the founding partners of the Barclays Center since 2012.

Infor – Infor, a software giant, is associated with the Brooklyn Nets since 2016. It handles the ball club’s business operations for the Brooklyn Sports & Entertainment (the company that manages the marketing and sales for the Barclays Center).

JetBlue Airways Corporation – JetBlue Airways was one of Barclays Center’s first partners since 2012. The airline company is the official domestic airline partner of the team. The duo’s partnership was renewed in 2018 for five years.

Hospital for Special Surgery – Hospital for Special Surgery (HSS) is the naming rights partner of the Brooklyn Nets training facility since 2015. It is also the official hospital of the team.

Ticketmaster – Ticketmaster, a founding partner of the Barclays Center, is also the team’s official ticket provider.

Qatar Airways – Qatar Airways is the official global airline partner of the NBA’s Brooklyn Nets since 2018.

1800 Tequila – 1800 Cristalino, the ultra-premium expression from 1800 Tequila, is the official tequila of the Nets and Barclays Center.

Ambulnz – Ambulnz, an ambulance service provider, is associated with the Brooklyn Nets since 2019.

Goat – Goat, the sneaker reseller marketplace, became the Brooklyn Nets’ official partner for the 2019-20 season.

Halstead – Halstead, a real estate firm, partnered with BSE Global, the company that manages the Brooklyn Nets in 2019.

Legends Brand – Legends, the high-performance sports “athleisure” brand, partnered with the Brooklyn Nets for their first retail location this year.

Media Partners

Yes Network – Yes Network is the official television partner of the Brooklyn Nets.

WFAN – WFAN is the official radio partner of the Brooklyn Nets.

Some of the other founding partners of the Barclays Center include EmblemHealth, MetroPCS, Cushman & Wakefield, Stolichnaya, Calvin Klein, and Foxwoods Resort Casino.

Some of the legacy partners of the Brooklyn Nets are Barbados, Best Trails and Travel, Coco-Cola, Brooklyn Bangers, Ciroc, Coloredge, East West Bank, Dumbo Moving, Elefterakis Elefterakis & Panek, Fanduel, Grant Thorton, Gravity, Hankook, Hub, IHG Hotels and Resorts, Imperial Dade, Jack Daniels, Key Food Fresh, LIU Brooklyn, Maimonides Medical Center, MJHS Health System, National Grid, Next Cleaners.com, New Era, New York Lottery, Nike, Nyimaging, OWYN, Panini, P.C. Richard & Son, Planet Fitness, Pro Player, RTS, Showtime, Snipes, Starbucks, Steve Madden, Weightwatchers Reimagined, Brooklyn Hospital Center, D’USSE, First Response Ambulance, Fiserv, Fuse, Resort World Casino, Roman, SW 24 Security Solutions, WB. Mason, Nathan’s Famous, Juventus, Corona Extra, Modelo, Ballast Point, Access Sports Media, Apollo Jets, Adidas, Sony, High Point, Marriott, Red Bull, Tyco, Willis, and Haier.


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