Sponsorship Deals of New York Knicks

November 1, 2020

The New York Knicks, an American professional basketball team based in New York City, competes in the National Basketball Association (NBA) as a member club of the league’s Atlantic Division of the Eastern Conference. According to Forbes 2020, the team is the most valuable franchises in the NBA, having an estimated $4.6 billion value.

Let us look at the team’s sponsors.

Anheuser-Busch InBev – Anheuser-Busch InBev is the official partner of the New York Knicks.

Delta Airlines – Delta Airlines is the official airline and private jet carrier of the Madison Square Garden and the New York Knicks.

JPMorgan Chase – JPMorgan Chase is the presenting partner of the New York Knicks.

Kia Motors – Kia Motors is the signature partner of the Madison Square Garden.

Lexus – Lexus is the official luxury auto partner and luxury vehicle of the Madison Square Garden and the New York Knicks.

PepsiCo – PepsiCo signed a partnership with the Knicks in 2018 to become its official partner.


Royal Caribbean – Royal Caribbean Cruises is Knicks’ official partner since 2016.

Squarespace – Squarespace is the jersey patch partner of the Knicks since 2017.

HSS – Hospital for Special Surgery (HSS) is the New York Knicks’ official hospital partner.

Dunkin’ Donuts – Dunkin’ Donuts is the official coffee, baked goods, and breakfast sandwich partner of the New York Knicks and Madison Square Garden since 2016.

Draft Kings – Draft Kings became the official and exclusive sports betting partner of the Madison Square Garden and Knicks in 2020.

HotelTonight – The Madison Square Garden Company and HotelTonight signed a marketing partnership in 2017 to become its official hotel booking partner.

ZTE – ZTE was the official smartphone sponsor of the New York Knicks for the 2014-15 season.

Resorts World New York – Madison Square Garden Company signed a multi-year deal with Resorts World Casino in 2016 to become its marketing partner.


Media Partners

MSG – Madison Square Garden Company (MSG) is the official television partner and the Knicks’ naming rights partner. Madison Square Garden is the home to the team.

ESPN NY 98.7 – ESPN NY 98.7 is the official radio partner of the Knicks.

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