The Orlando Magic, an American professional basketball team based in Orlando, Florida, competes in the National Basketball Association (NBA) as a member club of the league’s Southeast Division of the Eastern Conference. According to Forbes 2020, the team is the twenty-seventh most valuable franchises in the NBA, having an estimated $1.43 billion value.
Let us look at the team’s sponsors.
Walt Disney – Walt Disney is the official jersey partner of the Orlando Magic since 2017.
Amway – Amway is the naming rights partner of the Orlando Magic. The Amway arena is home to the team. The owner of the team, Richard DeVos, is also the co-founder of Amway.
Advent Health – Advent Health and the Orlando Magic have been associated for thirty-one years. The partnership was renewed in 2017. The health care company is the ‘Champions of the Community’ partner for the team.
PepsiCo – PepsiCo and the Orlando Magic have been associated with each other since 1989. The partnership was extended in 2015. The company is the ‘Champions of the Community’ partner for the team and Amway Center.
L3Harris Technologies – L3Harris Technologies, an aerospace and defense company, is the official secured communications technology provider for the Amway Center, home to the Orlando Magic.
RP Funding – RP Funding is the Champions of the Community (COTC) partner of the Magic and Amway Center since 2017.
ReplyBuy – ReplyBuy, a subsidiary of Airship, is the official partner of the Orlando Magic.
Violet Defense – The Orlando Magic partnered with Violet Defense, a germ-killing company, in 2019 to bring the deployment of hospital-grade UV cleaning to the NBA.
Uber – Uber was the ride-sharing partner of the Orlando Magic in 2018.
Sugar Skull Rum – Sugar Skull Rum and the Orlando Magic signed a multi-year deal in 2017. The company is the official partner of the team.
Insurance Office of America – Insurance Office of America is the official insurance broker of the Orlando Magic.
Anheuser-Busch – The Orlando Magic and Anheuser-Busch extended their 32-year partnership last year. The company is associated with the team since 1989.
Fox Sports Florida – Fox Sports Florida is the official television partner of the Orlando Magic.
96.9 The Game and Salsa 98.1 are the official radio partners of the Orlando Magic.
In the past, the Orlando Magic has been associated with Olive Garden, DEX Imaging, SOUL Electronics, Quill, CenturyLink, Fields Auto Group, GovX, ABC Fine Wine & Spirits, SAS and Marriott Vacation Club, Papa John’s, Florida Blue, Department of Nutrition, Adidas, Walgreens, Talk of the Town Restaurant Group, Kia, Chase, Florida Hospital, GEICO, Harris Corporation, Southwest Airlines, FanDuel, MillerCoors, Orlando RV, Florida Department of Transportation, Heineken, Visit Orlando, Massey Services, Corkcicle, Florida Distributing Company (FDC), Blue Media, Tijuana Flats, JAE Roofing, Fence Outlet, Listing Power Tools, and Renaissance Dental.
Anshula Thakwani Pattanayak