Sponsorship Deals Signed by Los Angeles Lakers, 2020

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The Los Angeles Lakers, an American professional basketball team based in Los Angeles, compete in the National Basketball Association (NBA) as a member club of the league’s Western Conference Pacific Division. According to Forbes 2020, the team is the second most valuable franchise in the NBA, having an estimated $4.4 billion value.


Also Read – Los Angeles Lakers Sponsors 2021-2022


Let us look at the team’s sponsors.

Adidas – Adidas, the German-based sportswear giant, is the corporate partner of LA Lakers. 


American Express – American Express is the official card partner of the LA Lakers.


Beats by Dre – Dr. Dre and Jimmy Lovine’s audio electronic company is the Lakers’ official headphone, wireless speaker, and audio partner.


Beyond Meat – Beyond Meat is the official plant-based meat of the LA Lakers since 2019.


Budweiser – The Lakers partnered with Budweiser in 2019 to release co-branded collector’s edition beer cans.


Canon – Canon Inc., a Japanese corporation headquartered in Tokyo, is a Lakers’ corporate partner.  The company specializes in optical and imaging products.


Cincoro Tequila- In 2019, the award-winning tequila company partnered with the Lakers. The company was co-founded by Lakers governor Jeanie Buss.


Comerica Bank- Comerica Bank, a California-based bank, is the Lakers’ official bank since 1992.


Delta- Delta Airlines is the official and exclusive airline partner of the Lakers since 2011.


East-West Bank – The California based bank has been associated with the Lakers since the 2007-08 season.


Fifth Third Bank- Fifth Third Bank, an American regional banking corporation located in Ohio, is a Lakers’ corporate partner.


First Entertainment Credit Union – First Entertainment Credit Union is the team’s official credit union. The multi-season deal was announced in 2020.


Gatorade – Gatorade, a sports drink company, is one of the sponsors of the Lakers.


 Jacob Emrani – CallJacob.Com and Lakers’ multi-season partnership was announced in 2019. Jacob Emrani is the face of personal injury law in LA.


Jack in the box – The American fast-food restaurant is associated with the Lakers. It usually offers coupons for a pair of tacos if the team does well.


L.A Metro – L. A Metro, the Los Angeles transportation agency, is a corporate sponsor of Lakers.


Toyota – Lexus, a luxury vehicle division of Toyota, is Lakers’ corporate sponsor.


Makers Mark – Maker’s Mark, small-batch bourbon whiskey produced in Kentucky, is associated with the Lakers. 


Martell – Martell, subsidiary of Martell Mumm Perrier-Jouët of the French wines and spirits, has an association with the Lakers.


MGM Resorts – MGM, an American entertainment company in Las-Vegas, has its association with the Lakers.


New Amsterdam Vodka – Lakers is seen promoting New Amsterdam Vodka on its social media accounts.


Nike – Nike is one of the corporate partners of Lakers.


Ono Hawaiian BBQ – Lakers’ is associated with the Hawaiian restaurant chain in California.


Pechanga Resort & Casino – Pechanga Casino and Lakers have been organizing the “Hoops for Troops” program since 2015 to honor armed forces.


Pepsi – Pepsi, a Beverage Company, has a partnership deal with the Lakers.


Prudential – Lakers and Prudential have had a twenty-five-year association.  The partnership was renewed for $30M in retirement assets in 2019.


Ticket Exchange by Ticketmaster –Ticket Exchange is the official resale marketplace for the team.


Tissot – The team is often seen promoting Tissot Chrono XL NBA, the special LA Lakers edition.


UCLA Health – UCLA Health is the official health care provider of the L.A Lakers.


Verizon- Verizon is the official wireless network of the L.A Lakers.


Wingstop – The restaurant chain known for its chicken wings is associated with the Lakers. It gives out free coupons when the team performs well. 


Wish Shopping- Wish Shopping is the Lakers’ official jersey partner since 2017. The e-commerce company spent more than $30 million for three years on the team’s jerseys.


Zoom – Lakers have been using Zoom for the group workouts since the 2019 pandemic.


Staples – Staples Center is the home venue of the L.A Lakers.


GTG Network – In 2019, GTG Network partnered with Lakers in launching a free prediction game in the team app.


Media Partners

Spectrum SportsNet – Spectrum SportsNet is one of the media partners of the Lakers. The company locally broadcasts all the teams’ games.


710 ESPNLA – The AM radio station, ESPN Radio Network affiliate, is a Lakers’ official radio partner.


Lakers Radio Network – Lakers Radio Network is the English language official radio partner of Lakers.


Tu Liga Radio – Tu Liga Radio, Spanish language sports radio station, is the official radio partner of the Lakers.

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