Tottenham Hotspur FC partner with Molson Coors

Tottenham Hotspur Football Club have announced signing a multi-year partnership agreement with Molson Coors Beverage Company.

As per the agreement, the Canadian-American brewer becomes an official partner of the North London club and will serve its products — including Pravha, Coors, Madrí Excepcional, Madrí 0.0%, Rekorderlig, and Cobra — at Tottenham Hotspur Stadium.

Additionally, the two parties will work together to create content for Spurs’ digital platforms, while also working on several fan engagement activities.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur FC, commented:

“Molson Coors has a long-standing tradition of working with some of the best sporting venues in the UK, so this partnership was a natural fit for us as a Club. We are excited to be working with Molson Coors on enhancing the range of beverages offered to fans at our stadium and supporting its Pravha brand on providing engaging social media content for our supporters.“

Dean Ince, Regional Sales Controller at Molson Coors, added:

“We are delighted to be working with Tottenham Hotspur and bringing our portfolio of beers and ciders to fans at their incredible stadium in North London. We are particularly excited to create some industry leading, memorable experiences for fans throughout the partnership.“