The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their Official Sleep Sponsor ahead of the upcoming Indian Premier League (IPL) season.
The partnership will put the Centuary Mattress logo on the leading leg of the SRH playing trousers throughout IPL 2024.
K Shanmugam, CEO, SunRisers Hyderabad, commented:
“We are excited to welcome Centuary Mattress as our official sponsor for 2024 season. This partnership signifies our shared values of excellence, performance, and dedication to providing the best experience for fans and players alike. We look forward to a successful collaboration that inspires mutual growth for both the brands.“
Uttam Malani, Executive Director, Centuary Mattress, added:
“We are delighted to embark on this exciting journey with Sunrisers Hyderabad. Since this is our first-ever association with such a prestigious sporting franchise, which is also a Hyderabad-based entity, it will not only strengthen our local connection but also elevate the spirit of cricket in our city. Cricket holds a special place in the hearts of millions of Indians and through this partnership we look forward to engaging with fans in a meaningful way while promoting our commitment to quality sleep.“
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