SSO Cancer Hospitals ropes in Jonty Rhodes as brand ambassador

SSO Cancer Hospitals, a specialised network of organ-specific cancer care hospitals, has announced a partnership with South African former cricketer Jonty Rhodes, roping him in as the Brand Ambassador for its cancer awareness initiative.

Rhodes will work with SSO Cancer Hospitals to promote the importance of early cancer detection, helping improve awareness and expand access to specialist cancer care across India and Africa.

Rhodes will appear in awareness campaigns across digital outreach, media engagements, and community-led activities focused on educating patients about early detection and treatment options.

On joining SSO Cancer Hospitals, Rhodes commented:

“Cancer has a debilitating effect not only on the individual patient but also on the whole family. One of the greatest hurdles many individuals face is trying to determine from where and when to get the right assistance they require. What attracted me to SSO Cancer Hospitals was their dedication to providing specialist care and education to patients. This partnership will facilitate more discussions concerning cancer, assist with early detection, and aid individuals in making informed decisions. If just one Family’s awareness leads them to take action sooner than they would, it could have a tremendous impact.”

Dr. Sanket Mehta, Surgical Oncologist and Founder, SSO Cancer Hospitals, said:

“In the past decade, there has been an enormous shift in treatment for Cancers. Currently, a significant number of cancer types require highly-trained surgeons who are focused on specific organ systems and who are also working with a multidisciplinary team. Unfortunately, due to a lack of access to the right channel, to being treated by the appropriate specialist, especially for patients with complicated cancers associated with the pancreas, liver, oesophagus, thorax, or advanced gastrointestinal cancers. These delays can adversely affect how a patient responds to treatment. This initiative seeks to increase awareness and increase the ability of patients to obtain specialist care.”

Rahul Singh, Chief Business Officer, SSO Cancer Hospitals, added:

“Access to healthcare, including cancer treatment, is a critical issue in cancer care across India and Africa. Many want to receive appropriate treatment yet don’t necessarily know how to locate the right type of services or whether there would be any type of expectation to pay for it. The focus of this partnership is to help eliminate the gap between those who would like to receive treatment and those who provide the necessary cancer care by developing trusted pathways that connect patients and families with specialist teams of cancer service providers, ensuring that patients receive high-quality, affordable cancer treatment. We believe that there is no geographical limit when talking about services provided by experts, and we are committed to providing expert care and support everywhere by using an awareness/education/and access to services model.”