Indian food brand Pintola has roped in Indian men’s national football team captain Sunil Chhetri as a brand ambassador as part of a multi-year partnership.
Chhetri will be the face of the brand, as it looks to reach out to wider audiences. For the Indian captain, it’s his maiden partnership with a FMCG brand in the country.
Speaking about the partnership, Anand Patel, owner, Pintola, commented:
“Sunil Chhetri and Pintola embodies similar values of rootedness, perfection, consistency, and performance and most crucially promote the idea of healthier India to this generation. Mr Chhetri personifies consistency and our brand is dedicated towards helping the country to stay consistent on their fitness journey and thereby becoming the best version of themselves and who better than Mr Chhetri who has been the best soccer player of the country for close to two decades now.“
Sunil Chhetri added:
“It is a pleasure to associate with Pintola for their natural & organic nut butter range. As an athlete, I have been extremely cautious of my associations, and what I represent when it comes to health and fitness, as this is something I take seriously.
“In fact, my managerial team made a trip to the manufacturing unit of Pintola, in Himmatnagar and had only good things to say about the quality and standards. Associating with Pintola was an easy choice given what they have been achieving through quality products that are healthy, organic and natural.“
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