Sydney Sixers partner with Mini Melts

The Sydney Sixers have announced a partnership with fusion ice cream brand Mini Melts.

The three-year partnership agreement will see Mini Melts serve as an Official Partner of the Big Bash League franchise. The two will work together on various campaigns, and the latter will enjoy branding visibility across different Sixers assets over the course of the partnership.

Rachael Haynes, General Manager, Sydney Sixers, commented:

“We’re thrilled to welcome Mini Melts to the Sydney Sixers family as a key partner for the next three years. Mini Melts is a fun and energetic brand that perfectly aligns with the Sixers’ spirit and our commitment to creating unforgettable experiences for our fans. Their delicious ice cream brings joy to people of all ages, and we can’t wait to see fans enjoying Mini Melts at our games. This partnership is about more than just great ice cream — it’s about celebrating community, fun, and the vibrant atmosphere that makes a Sixers Summer so special.”

Shaun Piggott, Director, Mini Melts Australia, added:

“We’re incredibly excited to partner with the Sydney Sixers for the next three seasons. This partnership celebrates the energy of summer cricket — because cricket is such an iconic part of the Australian summer, just like ice cream! We’re looking forward to teaming up with the Sixers to bring the fun and flavour of Mini Melts to fans at home games throughout the season. We’re proud to support the team both on and off the field and can’t wait to add a little extra sweetness to the Sixers’ summer.”