Taco Bell ropes in Hardik Pandya as first-ever India brand ambassador

Taco Bell has roped in Indian cricket all-rounder and Gujarat Titans skipper Hardik Pandya as a brand ambassador for its #BeOneWithTheGame campaign. 

For his first campaign with the brand, Pandya will be seen promoting Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway. 

Taco Bell will be rolling out a series of digital films in succession starring Pandya, which will showcase him living different scenarios in the real world, where his mannerisms and characters will mimic avatars from the gaming world.

To kick off the campaign with the all-rounder, Taco Bell has launched an engaging digital film that captures the collaboration for its audiences.  

Commenting on his appointment as the brand ambassador and his first campaign with Taco Bell, Indian cricketer, Hardik Pandya said:

“I’m excited to partner with a super cool brand like Taco Bell as their first brand ambassador in India. I’m a big foodie. Whenever I can, I feast on their tacos. I’m sure the consumers will enjoy the innovative experience Taco Bell offers in this campaign. I look forward to being a part of this journey with Taco Bell across their partnership with Microsoft Xbox.“

Talking about Hardik’s appointment as the brand ambassador, Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said:

“Hardik Pandya is one of the world’s greatest cricket superstars, a brilliant athlete, and a wonderful role model. Taco Bell India is honoured and delighted that as a result of his love for our food and brand he has agreed to become Taco Bell India’s first Brand Ambassador. Taco Bell India has over 130 stores and is adding a new store every 100 hours, our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices. We believe the partnership brings together a brand and an athlete who both strive for excellence.“

Commenting on their continued association with Microsoft Xbox, he said: 

“Taco Bell India is delighted to partner with Microsoft Xbox for the third year in a row. This partnership is the perfect opportunity for Taco Bell India to offer our consumers a chance to win the best gaming console in the world. We at Taco Bell celebrate this ongoing promotion which brings. two of the world’s leading brands together.“