Sunrisers Hyderabad’s official sponsor TCL has renewed their partnership for a fourth time.
As part of their partnership with Sunrisers Hyderabad, TCL, the Chinese electronics entity launched an exclusive brand campaign. The goal of the campaign is to raise TCL’s profile among cricket fans.
A digital video launching the ad included members of the SRH team, featuring Bhuveneshwar Kumar, Washington Sundar, and Umran Malik. The brand movie was aimed at creating a deep connection with the audience and a specific sense of relatability. TCL used social media channels to its advantage by using creatives, virtual reality filters, digital films, and quiz competitions to engage cricket fans and raise the brand’s profile.
Aiden Markram, Abhishek Sharma, Mayank Agarwal, and Glen Phillip were among the players from SRH who participated in the campaign’s “Meet and Greet” with fans. The purpose of the event was to provide a venue for audiences to interact with players and learn more about TCL.
Commenting on the campaign,
Philip Xia, CEO, TCL India said,
“The cricket league started a month ago and the time frame of the campaign was perfect to meet our campaign’s objective. We believe the pioneering products of TCL in tandem with a trophy-winning cricket team of SRH were recognized as a potentially powerful combination to bring high-end technology to cricketing fans nationwide.”
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