Gaming News

Team Vitality ink Crédit Agricole partnership

French esports organisation Team Vitality have announced French banking group Crédit Agricole as an Official Partner following a multi-year partnership. The partnership will also see Crédit Agricole serve as the main partner of Team Vitality’s training course: Vitality School.
The Vitality School was launched in August 2020 and is an online esports training course that provides 12- to 17-year-olds a platform to showcase their talent by taking part in esports and gaming courses during school holidays. The partnership with Crédit Agricole will put the banking group’s logo present on the Vitality School jersey.

The two parties aim to work on ‘fielding possibilities for all’ through various programmes and activations. Additionally, they will also work together to support young people in the physical and digital fields as part of Crédit Agricole Group’s Societal Project.
The partnership will also see Crédit Agricole branding displayed across assets and contents and cover Team Vitality’s LFL League of Legends team as well as their Rocket League, FIFA and Fortnite teams.

Michel Ganzin, Deputy Chief Executive Officer of Crédit Agricole SA commented:
“This partnership is in line with our desire to strengthen social cohesion and inclusion, particularly among young people. By reaching out to them through the growing interest in esports, Crédit Agricole wishes to be a vector of links.”

Nicolas Maurer, CEO at Team Vitality, added:
“It’s a pleasure to partner with Crédit Agricole which is not just an iconic French institution but also one of the top 10 banks worldwide.
“At Team Vitality we have always seen education and development as a core pillar for not only our players but also our community, so it’s great to partner with an entity that shares those values.”

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

UFC partners with Drip Water

Multi-year deal signed The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership agreement…

2 hours ago

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

14 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

14 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

22 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

22 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

22 hours ago