Sachin Tendulkar teams up with Hafele

Cricket icon Sachin Tendulkar has been announced as a brand ambassador by global interior solutions company Hafele, thus becoming the face of the brand’s Indian division.

As per the agreement, Tendulkar will promote Hafele’s vision of “optimising spatial utility” and star in various advertisement campaigns. 

Sachin Tendulkar commented on the partnership, stating:

“I am very happy to be partnering with Hafele. We embarked on this journey because we felt there’s a great value match between our teams. I have been passionate about food and cooking, and a good kitchen is what enables delicious joys for every family. With young Indians aspiring to be the best at everything they do, they seek solutions which are innovative and cutting-edge. While visiting Hafele’s Design Centre, I saw this in action. The brand philosophy of maximising the value of space stood out for me. I look forward to this relationship and wish the teams at SRT Sports Management (SRTSM) and Hafele all the very best as we continue to work closely on our joint objectives.”

Frank Schloeder, Managing Director, Hafele South Asia, said:

“We are honoured to welcome Sachin to the Hafele family. We believe he is the perfect fit for our brand especially given his passion for cooking and preparing delicacies in his kitchen. Who better than him to bring our contemporary interior solutions to the forefront and highlight their efficient functionality, cutting edge technology and enhanced aesthetics. Furthermore, his perseverance and attention to detail align perfectly with our brand values. With Sachin on-board we are eager to embark on this journey of inspiration and innovation, revolutionising the way people perceive and maximise the value of their space.”