The All England Lawn Tennis Club announces long-term renewal with IBM

The All England Lawn Tennis Club (AELTC) has announced a long-term renewal of its long-standing partnership with global technology company IBM.

IBM will thus remain the Official AI, Cloud, and Digital Transformation Partner of The All England Lawn Tennis Club.

The two parties will work towards enhancing fan engagement across Wimbledon’s digital ecosystem. IBM will also work with the AELTC to create unique fan experiences, such as “Live Likelihood to Win and Match Chat”, combining “the significant quantity of data generated during The Championships with the deep AI capabilities of IBM watsonx.”

Usama Al-Qassab, Marketing & Commercial Director, The All England Lawn Tennis Club, said:

“We are delighted to have agreed a multi-year extension to our long-standing partnership with IBM.For 36 years, IBM and the All England Club have embraced innovation and created world-leading digital experiences to bring our fans closer to The Championships. As we look to attract the next generation of Wimbledon fans from around the world, the AI-powered capabilities of IBM will be key to ensuring our future digital experiences are relevant, personalised and engaging.”

Jonathan Adashek, Senior Vice President, Marketing and Communications, IBM, added:

“The All England Club is a visionary organisation, delivering one of the most globally recognisable properties in sport and broader culture. We are thrilled to continue working in lockstep as partners to serve up a world-class digital experience, driven by leading edge data and AI technology. Whether onsite at SW19 or following from any corner of the globe for years to come, hundreds of millions of tennis fans can rely on having interactive digital features, powered by watsonx, to stay connected to the beauty, drama and excitement of The Championships.”