UK-based insurance price comparison service Compare the Market has been revealed as the Principal Sponsor of The Hundred.
The Hundred, which is the latest domestic short-format cricket event from the UK, will have its 2023 edition kick off on August 1, 2023.
The partnership will see Compare the Market work towards enhancing The Hundred’s in-stadium experiences by adding its meerkat character to the grounds. Compare the Market will also collaborate with multiple online gamers on various fan engagement activities.
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Sanjay Patel, Managing Director of The Hundred, said:
“Compare the Market is one of the most recognisable UK brands. They will add even more fun and entertainment to go alongside the world-class cricket on show, and that is what The Hundred is all about. This partnership will spread the reach of cricket to more families across England and Wales, and we are looking forward to what Compare the Market has in store for the third edition of the competition in August.“
Mark Bailie, Chief Executive of Compare the Market, added:
“The Hundred has become a much-loved fixture on the sporting calendar, offering up an exciting and energetic new take on cricket. The Hundred plays a critical role in cricket’s drive to become the most inclusive sport in the county, and that’s something we are proud to support. Bringing together our entertaining brand with one of the most entertaining sports is an exciting partnership and we’re looking forward to revealing the plans we have in place to support this year’s competition and beyond.“
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