Thomas Cook ropes in Ashwin for latest campaign

Travel services firm Thomas Cook has roped in Indian cricketer Ravichandran Ashwin and Bollywood actor Vikrant Massey as their latest brand ambassadors. Ashwin and Massey both star in Thomas Cook’s latest advertisement campaigns which focuses on the vibrant and diverse opportunities in India with the two as storytellers.

The campaign starring both has been launched with a four-part India Holidays digital campaign which has both headlining the advertisements and showcases them reminiscing about holidays in their youth and longing for better quality holidays. The story then shifts focus to how the public should take more Indian holidays with the quality of Indian Holidays rising over the last few years. 

Abraham Alapatt, president and group head – marketing, service quality, value added services and innovation, Thomas Cook India, said,

“The campaign idea is based on the undeniable customer insight that well-travelled people are more interesting people – because well curated, quality travel experiences are incredibly enriching and memorable. In this age of rising aspirations and social media sharing, the campaign is a natural fit to target the younger, quality-conscious holiday customer- who is comfortable paying for the value of top notch services and experiences, rather than cutting corners and compromising.”