News

Tiger Woods Inks Long-term Partnership with ‘PGA Tour 2K’ Video Game Series

Tiger Woods is back in the news, but this time it’s not about his recent car crash. The 15-time major champion and 2K, a video game publisher, announced an exclusive, long-term partnership. Woods would become an “executive director” for its PGA Tour game franchise.

As part of the announcement, 2K will be acquiring HB Studios Multimedia Ltd., the Canada-based studio that developed both PGA Tour 2K21 and The Golf Club.

Woods previously was the title name for EA Sports’ golf video games. The franchise produced the Tiger Woods PGA Tour series from 1998 to 2013 before turning it over to Rory McIlroy for one iteration. Since then, he has not lent his name to a video game. His return will mark a crucial step for 2K Sports’ burgeoning PGA relationship.

Woods said, “I am looking forward to making my return to the video game landscape, and with 2K and HB Studios, I’ve found the right partners to make it happen. I’m honored to take part in this opportunity and look forward to sharing my expertise and insights as we build the future of golf video games together.”

2K President David Ismailer said, “In golf, there is no bigger icon than Tiger Woods. Like the rest of the world, we were saddened to hear of his recent accident, and we wish him a full and smooth recovery. We have been eager to announce our partnership with Tiger, whose legendary career has transcended the sport. We are thrilled to have him join our PGA TOUR 2K series as an Executive Director.”

Source: golf.com

Staff

Recent Posts

PV Sindhu revealed as Hero Future Energies ambassador

Indian ace shuttler PV Sindhu has been revealed as the brand ambassador of Hero Future…

3 hours ago

José Mourinho sheds light on what went wrong with the Rodri transfer

Real Madrid manager Jose Mourinho has finally broken his silence on his club’s failed pursuit…

3 hours ago

LTA inks new deal with PlayReplay to launch electronic line calling system

The Lawn Tennis Association (LTA) has announced a new partnership with tech brand PlayReplay to…

3 hours ago

Arsenal brings on Google Gemini as new partner while extending Google Pixel partnership

Reigning Premier League champions Arsenal have announced a new deal with Google which will see…

3 hours ago

Blackburn Rovers brings kwiff on board as new partner

English football club Blackburn Rovers has announced a new partnership with betting brand kwiff who…

8 hours ago

Premier League teams’ principal shirt sponsors for 2026/27 season

Here, we look at the front-of-matchday-shirt sponsors of each Premier League team for the 2026/27…

8 hours ago