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Tour de France extended partnership with Krys

Tour de France extends Krys partnership

May 26, 2023

Renowned cycling competition Tour de France has announced an expanded relationship with Krys — a France-based market leader in optical solutions.

This new, updated contract, which extends through 2026, will see Krys continue to serve as a sponsor of the white jersey.

Building upon its affiliation with the men’s Tour de France, Krys has also penned a four-year official partnership agreement for the Tour de France Femmes avec Zwift.

The “Étape en Blanc” is a teaching initiative run by Krys in addition to sponsoring the white jersey. The tutoring initiative will take place on July 4, 2023, during Stage 4 from Dax to Nogaro. This charitable occasion, planned in association with Afev1, aims to provide academic assistance to underprivileged young people. 

Additionally, Krys uses the Tour de France as a chance to engage with the French people and educate them on crucial health issues like vision and hearing by offering free screening exams for both. 

Christian Prudhomme, Director of the Tour de France, commented:

The list of winners of the best young rider classification of the Tour de France is a litany of legends of cycling and the Tour de France: Tadej Poga?ar, Egan Bernal, Andy Schleck, Alberto Contador, Laurent Fignon… Since 2015, Krys has sponsored the white jersey, which always goes to a worthy rider and marks the wearer as a protagonist of the future of cycling. I am delighted to extend until 2026 our partnership with this company and its network of 1,000 stores, which echoes the visibility, territorial coverage and local touch at the heart of the Tour de France.

Marion Rousse, Director of the Tour de France Femmes avec Zwift, said,

I am thrilled to welcome Krys to the young family of the Tour de France Femmes avec Zwift. The presence of such a well-known brand dedicated to the health of people in France is a great asset. Krys’s commitment will boost the development of women’s cycling. Sponsoring the team classification shows that the company recognises the importance of teamwork and cohesion to accomplish great and amazing things.

Jean-Pierre Champion, CEO, Krys France, added:

This year is a milestone for Krys: we are celebrating ten years of partnership with the Tour de France, a huge festive and popular event whose values are our values. We are mighty proud to deepen our attachment to the Grande Boucle until 2026 by sponsoring the Tour de France Femmes avec Zwift from this year and for the next four editions. These bonds of loyalty between Krys and the Tour reflect the trust of our customers in our opticians and hearing aid specialists. Being a partner of the white jersey means believing in everyone’s potential and supporting those who stand out and make themselves heard. Sponsoring the Tour de France Femmes avec Zwift means empowering and giving more chances to women to shine in a sport that is still very male-dominated. We are committed to society and strive to promote visual and auditory health. The Tour is the perfect opportunity to carry out this mission by supporting a new generation that believes in its chances.

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