UEFA and Amazon renew partnership

The UEFA has announced a partnership renewal with Amazon with the multi-year renewal agreement seeing Amazon continue on as an Official Partner of UEFA Women’s Football until 2030. UEFA will continue to support the women’s game and will support major UEFA tournaments including the UEFA Women’s Champions League and UEFA Women’s EURO 2029. 

Amazon will continue to partner with UEFA’s Innovation Hub and Switzerland’s School of Engineering and Management Vaud as part of the UEFA Women’s EURO 2025 Innovation Programme while UEFA’s Off Mute campaign will use the Amazon Web Services to get insights and develop practical resources for the UEFA, clubs, coaches and grassroots organisations to empower and better support female players.

Guy-Laurent Epstein, Marketing Director, UEFA, said,

“We are delighted to extend our partnership with Amazon through 2030, building on the momentum we’ve created together for women’s football across Europe. Their support in growing women’s football – on and off the pitch – from its dedicated Women’s Football Shop to its support of the UEFA Women’s EURO 2025 Innovation Programme aligns perfectly with UEFA’s vision for the future of the sport. This renewal represents more than a partnership – it’s a shared belief in the transformative power of women’s football and its unlimited potential for growth.”

Laura Downey, EU head of Amazon Brand, added,

“Fans and players have been the true driving force behind women’s football’s incredible growth. Their passion and dedication have transformed this sport from the grassroots up shown by another record-breaking tournament in Switzerland and we’re excited to announce the extension of our partnership with UEFA Women’s Football beyond this summer’s action. We’re grateful to play a role in supporting this remarkable community – whether that’s helping a young player find their first pair of boots or enabling fans to show their team colours – as they continue to write the next exciting chapter of women’s football.”