UEFA inks deal with Betano for Euro 2024

Athens-based entertainment company Kaizen Gaming and its sports-betting brand Betano have been announced as Official Global Sponsors as well as the exclusive betting partners of the 2024 European Football Championship by UEFA, the European football-governing body.

Apart from branding rights, the deal entails Kaizen Gaming and Betano offering football fans the opportunity to bet on Euro 2024 games on their platforms throughout the tournament.

UEFA Euro 2024 is scheduled to be held next year across ten cities in Germany from June 14 to July 14.

Also read: UEFA Euro 2024 Sponsors

Guy-Laurent Epstein, UEFA Director of Marketing, commented:

“We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024. Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.“

George Daskalakis, CEO and Founder of Kaizen Gaming, added:

“We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence. We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship.“