UEFA teams up with Crypto.com

The UEFA have announced a new multi-year deal with Crypto.com, who will become the first cryptocurrency sponsor of the Champions League. Crypto.com will be joining as a sponsor and global partner and will get in-stadium branding, including broadcast visibility and advertising campaigns, at all Champions League games from the 2024/25 season.

Guy-Laurent Epstein, UEFA Marketing Director, said,

“We are thrilled to announce our new partnership with Crypto.com, one of the foremost supporters of some of the biggest sports teams and events in the world. This collaboration marks an exciting new chapter for the UEFA Champions League, as we embrace innovative technologies to enhance the experience for our fans and community. Together with Crypto.com, we look forward to exploring new opportunities as we begin a new, exciting chapter of the premiere club football competition.”

Steven Kalifowitz, Chief Marketing Officer at Crypto.com, said,

“This exclusive partnership with one of, if not the most popular leagues in the world, the UEFA Champions League, represents a significant step in our journey of engaging consumers through the most iconic global sporting events. We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.”