UEFA has announced a new partnership renewal with online travel booking platform Booking.com who will be continuing as the Official Accommodation and Attractions Partner for the various UEFA national team competitions, including the UEFA Nations League Finals 2027, European Qualifiers 2027–28, UEFA European Under-21 Championship 2027, UEFA EURO 2028 and UEFA Women’s EURO 2029. Booking.com will be integrated into the ticketing process for the UEFA Nations League Finals, UEFA EURO and UEFA Women’s EURO and also have visibility during the ticket-purchase process and contributions to the Event Guide, offering travelling fans useful information as they prepare for the tournaments.
UEFA and Booking.com will also work together on a couple of digital content-based sponsorship and engagement programmes, alongside a range of partnership rights, including on-site and LED visibility for Booking.com.
Guy-Laurent Epstein, Executive Director of Marketing, UEFA, said,
“We are delighted to renew our partnership with Booking.com, a long-standing partner of UEFA and a global leader in the travel industry. Building on the success of our collaboration at UEFA EURO 2024 and UEFA Women’s EURO 2025, this partnership now expands across a broader range of UEFA national team competitions, reflecting the strength of our relationship and creating more opportunities to connect with football audiences. Together, we look forward to further enhance the experience of fans travelling to our tournaments.”
Paul Hennessy, Chief Marketing Officer, Booking.com, added,
“Through our renewed partnership with UEFA, we’re helping fans turn the excitement of an international tournament into memorable travel experiences. From finding a place to stay and discovering local attractions to planning the wider journey, we want to make it easier for everyone to follow their team and experience more of the destinations hosting these tournaments. We look forward to supporting fans across UEFA EURO 2028 and UEFA Women’s EURO 2029.”
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