Multi-year renewal announced
The Union of European Football Associations (UEFA) have announced a renewal of their partnership with American multinational financial services corporation, Mastercard. Mastercard will remain a sponsor of the UEFA Champions League for the 2024-37 commercial cycle.
The long-standing partnership which entered its 30th year, will also see Mastercard hold sponsorship rights for the UEFA Super Cup in 2024, 2025 and 2026. The renewal will also have Mastercard customers stand a chance to enter competitions to win fan experiences while Mastercard will continue their work towards providing children an opportunity to become player mascots. Mastercard will also continue to work on a host of initiatives with the UEFA Foundation for Children.
Guy-Laurent Epstein, UEFA Marketing Director, commented,
“We’re delighted to extend our partnership with Mastercard until 2027. For over three decades, Mastercard has been an unwavering supporter of the UEFA Champions League, bringing fans and cardholders priceless moments and unparalleled experiences. Entering this new era of UEFA men’s club competitions, we’re excited to continue this extraordinary journey together, one of the longest-standing partnerships in world football.”
Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard, added,
“As a proud sponsor of the UEFA Champions League for 30 years, we have helped create incredible experiences on and off the pitch and witnessed the intense passion that fans have for this competition.”
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