The United States Tennis Association (USTA) has announced a multi-year partnership with Kalshi, designating it as the first-ever Official Prediction Market Partner of the US Open.
The partnership has kicked off with the ongoing edition of the American Grand Slam and will see Kalshi enjoy branding exposure through on-court signage as well as the tournament’s official digital platforms.
Craig Tiley, CEO of the USTA, commented:
“We’re relentless about keeping tennis at the cutting edge of global sports innovation and fan connection.
“Partnering with Kalshi gives us an opportunity to pioneer that next generation of fan engagement while ensuring the integrity of our sport.”
Tarek Mansour, Co-founder and CEO, Kalshi, added:
“Every summer the US Open takes over New York, and as a New York company, we’re proud to be part of it. Tennis is one of the fastest-growing sports on Kalshi, with fans using our markets to understand what’s happening throughout the tournament.
“We’re proud to partner with the USTA to give fans even more ways to engage with the game they love. That’s the standard for how leagues and prediction markets should partner.”
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