USTA announces multi-year partnership with Oura

The United States Tennis Association (USTA) has announced a five-year partnership with smart ring brand Oura.

Oura thus becomes an Official Sponsor and Wearable Fitness Device Partner of the US Open, the USTA, and USTA Coaching. The agreement marks the first time the USTA has brought on a wearable partner with the aim of normalising advanced health tracking.

Oura Ring will be made available to all Main Draw players at the US Open. It will also be integrated across various platforms, including USTA Coaching, USTA members, and the USTA League National Championships.

Starting this year, Oura will sponsor the USTA League National Championships and offer benefits to USTA and USTA Coaching members. USTA Coaching will also work with Oura on health and wellness studies. Oura will also take on the role of a Founding Partner of the Player Performance Centre, gaining naming rights in the process to a wellness and recovery area within the centre when it opens next year.

Additionally, Oura will have a branding presence through on-court logo visibility across Arthur Ashe Stadium and Louis Armstrong Stadium. This will include prominent signage throughout the grounds and virtual LED messaging on the courts. Collaboration on fan engagement activities, activations, and giveaways is also part of the agreement.

Kirsten Corio, Chief Commercial Officer of the USTA, said:

“Oura and the USTA share a vision rooted in health and wellness, and this partnership will amplify that in so many ways. Oura’s presence at the US Open will have an immediate and long-lasting benefit for fans, players and coaches, and Oura’s commitment to the grassroots — leveraging their best-in-class recovery science and data to benefit players and coaches alike — make this a partnership that can have a demonstrative impact on the growth and vitality of our game for generations to come.”

Tom Hale, Chief Executive Officer at Oura, added:

“Tennis demands everything from the body and the mind, and what separates great players from champions is often what happens off the court. Sleep and recovery are the invisible edge. That’s what makes this partnership such a natural fit for Oura: it brings our belief that health should be a daily practice to one of the biggest stages in sport, while helping millions of fans around the world see the connection between how they recover and how they perform.”