This article contains information about Brazilian professional footballer Vinícius Júnior’s brand endorsement deals.
American sportswear and sports equipment giant Nike has been a long-standing partner of the Real Madrid CF forward, since 2013.
In 2023, there were rumours about Vinícius looking to cut short his Nike deal, which was at the time set to run until 2027. However, the two ended up signing a new extension deal in January 2024.
Red Bull GmBH, an Austrian multinational private conglomerate company known for its range of energy drinks as well as sporting events and teams, has also been sponsoring Vinícius for many years.
TCL, a Chinese partially state-owned electronics company headquartered in Huizhou, Guangdong Province, known for designing, developing, and manufacturing consumer products and small electronic appliances, also has a sponsorship deal in place with Vinícius.
Unilever PLC is a British multinational fast-moving consumer goods company founded in 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie.
In June 2024, the Real Madrid CF star was roped in by the British consumer goods company as a brand ambassador.
As per the agreement, Vinícius has featured in marketing campaigns for Unilever’s “Dirt Is Good” brand, which is known as “Persil” in the UK. He is also involved in the company’s “Play On” campaign, encouraging people to be active and take part in sports.
In June 2022, Vinícius signed a multi-year partnership agreement with Brazilian betting house Bet Nacional, thus becoming its official brand ambassador for the Brazilian market.
Clear is a global brand of anti-dandruff shampoo owned by Unilever, with which Vinícius also has an endorsement agreement in place.
In August 2023, EA Sports FC, a football video game franchise developed by EA Vancouver and EA Romania and published by EA Sports (formerly known as EA Sports FIFA), roped in Vinícius for the cover of EA Sports FC Mobile, the first mobile release from the franchise since its rebrand.
Gillette is an American brand of safety razors and other personal care products owned by Procter & Gamble (P&G). The American personal care brand is also an official sponsor of the Brazilian forward.
Pepsi is a cola-flavoured carbonated soft drink manufactured by PepsiCo. It roped in Vinícius as a brand ambassador in October 2022.
As part of the multi-year deal, Vinícius has featured in many adverts for the American conglomerate’s flagship brand alongside the likes of Jack Grealish, Son Heung-min, and Leah Williamson to name a few.
March 2024 saw Gatorade, an American brand of sports-themed beverage and food products, rope in Vinícius on a long-term multi-year contract to become its latest brand ambassador, joining the likes of Heung-min Son, Jayson Tatum, Coco Gauff, and Serena Williams
To mark the announcement, Vinícius demonstrated his skills in a Gatorade film, tormenting his opponents with elasticos.
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