Cricket News

Virender Sehwag teams up with McDonald’s India

McDonald’s India West and South has launched its new Chicken Big Mac burger and has roped in former Indian cricketer Virender Sehwag for the launch.

Sehwag headlines the new campaign with the tagline: “Chicken Big Mac ke saamne har Big Name bhool jaaoge“.

Arvind RP, Senior Director – Marketing and Communications at McDonald’s India (West and South), commented:

We are excited to launch the Chicken Big Mac in India, yet another menu innovation and a limited time offering for our customers. The Chicken Big Mac is an iconic product that has its unique equity worldwide. For the launch of Chicken Big Mac, we really wanted to dramatise its filling size and indulgence and also bring alive its iconic stature. We think Sehwag’s big, bold, and playful personality is a perfect fit for our brand, and we are sure that our customers will adore the dazzling pairing of these two icons.

Sehwag added:

It has been an absolute pleasure to collaborate with McDonald’s India, a brand which has always been my favourite. I’m excited about the arrival of Chicken Big Mac and am sure that this is going to become the new favourite for all the chicken burger lovers in India.

Pallavi Chakravarti, Creative Head, West, DDB Mudra, said:

The Chicken Big Mac is an international icon with fans across the world. To launch its chicken variant in India, we wanted to create a campaign just as iconic. Hence, we partnered with celebrated Indian cricketer, Virender Sehwag, to show how every big name pales in comparison to the Chicken Big Mac.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

11 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

1 day ago

South Africa vs India 1st T20I: Preview and Predictions

Here's our preview for the first T20I of the 2024 India tour of South Africa.…

1 day ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

1 day ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Here are our preview and predictions for the second ODI of the 2024 Pakistan Tour…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago