Vishwanathan Anand’s Career Endorsements

October 22, 2020

Viswanathan Anand, fondly called Vishy Anand and Tiger of Madras, was born on December 11, 1969, in Chennai, India. He is India’s first Grandmaster, who won the FIDE (the international chess federation) world championship five times in 2000, 2007, 2008, 2010, and 2012. He was the first recipient of the Rajiv Gandhi Khel Ratna Award in 1991–92, India’s highest sporting honor. Anand was also the FIDE World Rapid Chess Champion in 2003 and is widely considered his generation’s strongest rapid player. In 2007, he was awarded India’s second-highest civilian award, the Padma Vibhushan, making him the first sportsperson to receive the award in Indian history.  In April 2007, he became the world number one for the first time.

Let us look at Vishy Anand’s career endorsements:

NIIT – NIIT, the global IT services company, made Viswanathan Anand its global brand ambassador in the year 1997, a partnership that continues to date and is now the longest-running endorsement in the history of Indian marketing and advertising.

WWF – WWF (World Wide Fund) India appointed World chess champion Viswanathan Anand as its ambassador this year for the environmental education program.


Edify – Viswanathan Anand was seen in some ad commercials for Edify school in 2017.

AMD – Viswanathan Anand was seen in some ad commercials for AMD.

Parle Milk Shakti – Viswanathan Anand has represented the Parle Milk Shakti as its brand ambassador.

TVH- TVH, one of the major players in the realty market in South India, was associated with Viswanathan Anand. The chess player used to be its brand ambassador.

Vidyasagar – Viswanathan Anand is associated with Vidyasagar (formerly known as the Spastics Society of India) as its global ambassador.

Fincare Small Finance Bank – The Grandmaster Viswanathan Anand became Fincare’s brand ambassador in 2018.

Vodafone – Vodafone Group roped in Viswanathan Anand in 2016 for its ad commercials.

Poker Sports League (PSL) – In December 2017, Viswanathan Anand was roped in as the brand ambassador of India-facing Poker Sports League (PSL), which is backed by Dabur.

Run Adam – Run Adam, an analytics-based sporting platform, roped in Viswanathan Anand as its brand ambassador in 2018.

Crocin – Viswanathan Anand partnered with Glaxo Smithkline’s Crocin in 2013. He did some ad commercials for Crocin Cold & Flu Max.


Heinz – Heinz India, an affiliate of H.J. Heinz Co., signed a deal with Vishwanathan Anand in 2013 for its brand Complan.

Horlicks – Vishwanathan Anand was associated with Glaxo Smithkline’s Horlicks.

Union Bank of India – Vishwanathan Anand was associated with the Union Bank of India.

Memory Plus – Vishwanathan Anand was associated with Memory Plus.

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