West Ham United Football Club have announced a renewal of their Principal Partnership with BOYLE Sports, which will thus remain their front-of-shirt sponsor for the 2026/27 season.
The agreement will see BOYLE Sports’ branding continue to feature front and centre on the playing and training shirts of West Ham’s men’s and women’s teams. Additionally, the two parties will continue working on fan engagement activities with BOYLE Sports, including the “Shirt Swap” activation.
Karim Virani, Interim Chief Executive Officer, West Ham United FC, commented:
“We’re delighted to have BOYLE Sports continue as our front-of-shirt partner as part of the multi-year Principal Partnership. As we enter an exciting new era for the Club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
Vlad Kaltenieks, CEO, BOYLE Sports, added:
“West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”
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