Little was expected of West Ham United given the way their 2019-20 season ended and the 2020-21 season began. Yet, David Moyes and his men are set to play in the UEFA Europa League this season, having almost qualified for the Champions League. This time, they go into a season with a positive air around London Stadium. Here are West Ham’s official Partners and Sponsors going into the 2021-22 season.
Following are the companies and organisations that are enjoying a strong branding presence across West Ham’s physical and digital assets.
The global online bookmaker has been West Ham’s Principal Partner since February 2015. The deal, initially set to be worth around £20m over the first three years, was extended first in 2016, then for a further six years in May 2019, with the annual revenue bumped up to £10m.
Betway’s association with West Ham over the last six years has been a fruitful one, with the former partaking in a lot of fan engagement initiatives – the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep, to name a few. However, all’s not rosy for the two parties, as in 2020 Betway was handed a record £11.6m fine for a series of social responsibility and money laundering failings.
The Manchester-headquartered British sportswear company has been the Technical Partner of West Ham’s men’s, women’s and youth academy’s matchday and training kits since 2015, when it replaced German sportswear rival Adidas.
The two last extended their deal in a long-term agreement in June 2020 that came at the back of their previous agreement, which was only made the year before, in May 2019, to extend their deal beyond 2023 and bump up the previous £5m-per-year contract.
Online trading specialist Scope Markets was announced as West Ham’s official trading partner in September 2018. The two have collaborated over fan experience activities since then.
In June 2020, the deal between the two was expanded to include a sleeve sponsorship agreement that would see the Scope Markets logo appear on the left sleeves of West Ham’s matchday kits. The expanded deal was reportedly worth around £1m-£1.5m annually.
West Ham further extended their partnership with Scope Markets in a multi-year agreement in July 2021.
The Stockholm-headquartered Swedish fintech company became the club’s Official Open Banking Partner in a multi-year agreement in February 2021.
British mobile virtual network operator Lycamobile has been West Ham’s official mobile phone operator since 2012. The two have collaborated over multiple fan engagement initiatives, most notably the Lycamobile Cup, which gives the local schoolchildren a chance to play at the club’s home ground – London Stadium.
Monster Energy added West Ham United to its ever-growing list of Premier League club-sponsorships portfolio in 2019. The American energy drink company serves as the club’s official energy drink partner and supports them in various fan engagement activities.
West Ham announced China-based tyre manufacturer RoadX Tyres as their official tyre partner in March 2020 in a two-year deal brokered by the Chinese division of the Lagardère Sports agency. Launched in 2019, RoadX aims to get more brand exposure into the European market via this deal.
The London-based health and life insurance and investment company was announced as the club’s Official Wellness Partner in August 2021.
Apart from branding rights, the deal, covering both the men’s and the women’s teams of the club, is set to see Vitality work with the club to promote a “healthier and more active lifestyle” to the Hammers’ supporters.
In August 2016, West Ham signed a sponsorship deal with official tourism authority for Osceola County, Florida, making Experience Kissimmee as their Official Destination Partner.
As per the deal, West Ham promotes Kissimmee as a premium holiday destination, while the tourism authority supports the club’s family fun day and its half-time match day entertainment programmes.
Taiwanese airline EVA Air became West Ham’s first ever Official Airline Partner in May 2018. Apart from branding rights, the deal also entails the two parties collaborating over multiple fan engagement activities.
Dutch brewing company Heineken has been West Ham’s Official Beer & Cider Partner since 2016. The deal grants Heineken pouring rights at London Stadium in the form of draft and bottles. The two parties last renewed their partnership in June 2021.
The San Diego, California-based below-the-waist male grooming brand serves as the club’s Official Male Grooming Partner since August 2021.
Apart from branding rights, the deal is set to see West Ham tap into Manscaped’s long-time partnership with the Testicular Cancer Society to spread awareness regarding testicular cancer among the West Ham faithful. The Hammers’ fans are also offered exclusive discounts on Manscaped’s products along with opportunities for exclusive VIP matchday experience at London Stadium.
London-based Forex specialist Global Reach serves as West Ham’s Official Payments Partner since September 2018. As per the deal, Global Reach provides corporate foreign exchange services to the club and its network of partners and sponsors.
In August 2020, London-based Cloud specialist Skye Cloud was announced as the club’s first Official Virtual Private Server Partner. As per the deal, Skye provides essential IT support to the club at the home ground (London Stadium), first-team training ground (Rush Green training ground), and academy centre (Academy of Football).
Grintafy is a football talent platform based in Jeddah, Saudi Arabia. It was announced as an Official Club Partner of West Ham United in a multi-year agreement in May 2021. Apart from branding rights, the deal sees Grintafy serve as the presenting partner of all the club’s academy match highlights, with West Ham United Academy coaches delivering coaching programmes in the Middle East.
The Leiderdorp-based Dutch sports and music events ticket and match breaks supplier serves as the Official International Ticket and Hospitality Reseller of the club since June 2021. Apart from branding rights, the deal sees P1 Travel offer West Ham’s overseas fans tickets, match breaks or hospitality at London Stadium.
In December 2019, West Ham announced Manchester-based logistics company ITD Global as their Official Logistics Partner. As per the agreement, ITD offers its courier services to deliver the goods purchased on the club’s official online store.
The Wallsend-based sports events travel, accommodation and logistics company serves as the Official Travel Partner to West Ham since September 2019. Apart from branding rights, the deal also sees Nirvana offer exclusive offers to the West Ham fans.
In June 2020, West Ham announced hydration sports drink company iPRO as their Official Sports Hydration Beverage Provider. As per the deal, IPRO supplies the club’s men’s, women’s and academy teams with its low-sugar hydration drinks for their trainings and matchdays.
Paul Robinson Solicitors
Essex-based Paul Robinson Solicitors became the club’s first ever Official Legal Partner in October 2018. Apart from branding rights, the two also collaborate over fan engagement activities.
London Event Design
In October 2019, West Ham announced event lighting provider London Event Design (LED) as their Official Events Production Partner. As per the deal, LED serves as West Ham’s partner for all club-run events and the associated event production needs.
In August 2019, West Ham announced British football nutrition specialist Soccer Supplement as their Official Supplements Partner. As per the deal, Soccer Supplement provides the club’s playing staff with its products to aid them in improving fitness, performance, and recovery.
In August 2019, Quattro Group was announced as the club’s Official Professional Equipment Service Partner. Quattro provides professionally managed plant services to the rail, construction and transport industries across the United Kingdom.
The Schaffhausen-headquartered Swiss tech company was announced as West Ham’s Official Cyber Protection Partner in March 2022. Apart from branding rights, the deal sees West Ham employ Acronis Cyber Protect, which is the company’s “innovative Machine Intelligence (MI) enhanced Cyber security solution that helps prevent cyberattacks, and reduces downtime”, to safeguard their digital infrastructure.
Haws & Curtis
Hawes & Curtis serves as the club’s Official Club Tailor since June 2016. As per the agreement, the British company provides bespoke formalwear to the club’s first-team squad, management and coaching staff.