Williams Racing and PUMA join forces

British Formula One team Williams Racing have announced a new multi-year partnership with sportswear brand PUMA, which thus becomes an Official Partner of the team starting with the 2024 Formula One season. 

The agreement will see PUMA provide Williams with “official team kit and driver racewear as well as manufacturing and distributing replica apparel and accessories”.

Also read: Formula One 2023 Team Sponsors: Williams Racing

Paul Asencio, Chief Revenue Officer, Williams Racing, said:

“Williams Racing is honoured to welcome PUMA as an official partner. PUMA’s dedication to excellence and performance in motorsport perfectly complements our team’s values. We look forward to bringing the thrill of Formula 1 closer to fans worldwide through an exciting new range of apparel and accessories from 2024 and beyond.“

Johan Adamsson, PUMA’s Global Director Sports Marketing & Sports Licensing, added:

“We are excited to start this new collaboration which is a perfect fit for PUMA with Williams Racing’s long-lasting and successful legacy in Formula One. The iconic and prestigious attitude of Williams Racing supports and fosters PUMA´s visibility and approach to be the number one sports brand in Motorsport. We will supply the best standards of race gear and teamwear to the drivers and team and together with our subsidiary stichd, we will offer replica and fanwear to the avid Williams Racing fans, consumers and motorsport enthusiasts from 2024 onwards.”