Atlassian Williams F1 Team announce multi-year Anthropic agreement

Atlassian Williams Formula One Team have announced a multi-year partnership with American artificial intelligence (AI) company Anthropic.

The partnership will see Claude, Anthropic’s AI large language model series, join the British team as their Official Thinking Partner.

As Williams’ Official Thinking Partner, Claude will be integrated into the team’s environment and help their engineers and strategists with planning, thinking, and performing across race strategy, car development, and operations.

Additionally, Claude’s branding will feature on Williams’ race cars, as well as their driver and team kits.

James Vowles, Team Principal, Atlassian Williams F1 Team, commented:

“We are thrilled to welcome Anthropic to Atlassian Williams F1 Team and Claude as our Official Thinking Partner. At a time when our team is on a journey to the front, this partnership is an opportunity for us to show what’s possible when you combine elite human talent with the right frontier models. We know that there are no shortcuts to success and look forward to working with Anthropic to continue building long-lasting performance.”

Mike Krieger, Co-Lead of Anthropic Labs, said:

“Formula 1 is ultimately about the pairing of human endeavour and technical excellence. I’ve watched Atlassian Williams F1 Team find ways to punch above their weight for years, that’s exactly the kind of team Claude is built for.”

Andrew Stirk, Head of Brand Marketing at Anthropic, added:

“We chose Atlassian Williams F1 Team because they’re one of F1’s last truly independent teams – they compete on the quality of their thinking and their attention to detail. When we met James and his team, we recognized that immediately. They are world class problem solvers, focused on the smallest details, that’s the same drive that animates Anthropic. It’s why this partnership felt right from the first conversation.”