Atlassian Williams F1 Team renew Kraken partnership

Atlassian Williams Formula One Team have announced a renewal of their partnership with crypto platform Kraken, which will thus remain their Official Crypto and Web3 Partner.

The deal will see the two continue working together on fan experiences, which will include hosting events at the Fan Zones as well as collaboration on several crypto and web3 projects. 

James Vowles, Team Principal, Atlassian Williams F1 Team, commented:

“It’s fantastic that Kraken has chosen to renew its partnership with Atlassian Williams F1 Team. Kraken has been instrumental in helping Williams bring our passionate fans closer to the team, and Kraken’s long-term support for our mission to return to the front of the grid gives us further momentum as we enter F1’s new regulations era.”

Mayur Gupta, Chief Growth & Marketing Officer, Kraken, added:

“We first partnered with Atlassian Williams F1 Team in 2023, and as we now enter our fourth year together, the partnership has become an important touchpoint in our shared success across our respective industries. Kraken has grown and evolved significantly since the partnership began, mirroring Williams’ achievements on the track. At its core, this partnership is built on a shared belief that technical excellence and high-performance systems in service of the mission are the keys to success. Just as Formula 1 necessitates engineering the right foundations to compete at the highest level, Kraken is focused on building a secure, resilient, and scalable infrastructure to enable the future of open finance. Together, Kraken and Williams share the same mindset: investing in the fundamentals, continuously improving performance, and striving for perfection. This shared approach lays the groundwork for success and enables Kraken’s clients and Williams’ drivers to win.”