Williams Racing extends Duracell deal

Multi-year extension announced

British Formula One team Williams Racing have announced a multi-year extension of their partnership with battery manufacturer, Duracell, who will continue on as an Official Partner. Duracell will continue to have their logo and branding on the Williams drivers’ helmet visors and airbox and will provide the team with their Power Boost products for the British team’s devices. 

James Bower, Commercial Director, Williams Racing, said,

“Williams are proud to have Duracell powering our comeback journey into 2025 and beyond as we continue building long-lasting relationships with industry-leading brands that share our vision and values. The partnership has delivered memorable moments and iconic branding that has become a fan favourite on our cars, and we look forward to the next chapter as we continue building momentum.”

Ramón Velutini, Global CMO at Duracell, added,

“We are excited to extend our partnership with Williams Racing as we continue to support their journey towards getting back on top of the grid. Our shared passion for performance and relentless pursuit of improvement makes Williams Racing a perfect fit for Duracell. Both Williams Racing and Duracell are ‘Built Different,’ embodying the belief that ‘good enough’ is never enough. I’m particularly thrilled that our exclusive ‘Power Boost Ingredients™’ technology will be powering their devices, both on and off the track.”