Williams Racing extend Duracell deal

Williams Racing have announced a multi-year extension of their partnership with American global battery manufacturer Duracell, which will thus remain an Official Partner of the British Formula One outfit.

Duracell will continue to have its logo featured on the Williams drivers’ helmet visors and air box of their cars (currently, the FW46), while also providing the team with its Power Boost products. 

James Bower, Commercial Director, Williams Racing, said:

“Williams are proud to have Duracell powering our comeback journey into 2025 and beyond as we continue building long-lasting relationships with industry-leading brands that share our vision and values. The partnership has delivered memorable moments and iconic branding that has become a fan favourite on our cars, and we look forward to the next chapter as we continue building momentum.”

Also read: Williams Racing Sponsors 2024

Ramón Velutini, Global CMO at Duracell, added:

“We are excited to extend our partnership with Williams Racing as we continue to support their journey towards getting back on top of the grid. Our shared passion for performance and relentless pursuit of improvement makes Williams Racing a perfect fit for Duracell. Both Williams Racing and Duracell are ‘Built Different,’ embodying the belief that ‘good enough’ is never enough. I’m particularly thrilled that our exclusive ‘Power Boost Ingredients™’ technology will be powering their devices, both on and off the track.”