Atlassian Williams Racing renew VAST Data partnership

Atlassian Williams Racing have announced a multi-year renewal of their partnership with VAST Data, a tech company specialising in artificial intelligence and deep learning computing infrastructure.

VAST Data joined the British Formula One outfit as an Official Partner last year, ahead of the 2024 F1 season. Since then, it has helped the team “manage and scale data-intensive workloads across simulations, analytics, and high-performance computing.”

As per the renewed agreement, VAST Data will continue enjoying branding exposure on Williams’ driver and mechanic overalls and the car nose, while also enjoying added exposure on their car mirror stems and team kit.

Sorin Cheran, Chief Information and Analytics Officer, Atlassian Williams Racing, commented:

“We are delighted that VAST Data have extended their partnership, after a successful and productive year and a half of work together. Their knowledge and insight have played an invaluable role in our progress this year and will continue to be important as we fight for future World Championships. We look forward to building on our partnership, including through new trackside initiatives and the ongoing expansion of our storage solutions.”

Marianne Budnik, Chief Marketing Officer, VAST Data, added:

“Motorsport is the ultimate stress test for data. Every lap produces a torrent of information that can define the outcome of a race. With Atlassian Williams Racing, we’ve used our platform to turn massive volumes of raw information into actionable intelligence, enabling the team to push onwards onto their technology and data-driven transformation. Extending this partnership means continuing to help Williams unlock speed, efficiency and insight, all in the relentless pursuit of performance.”