Williams Racings inks new deal with Gulf Oil International

British Formula One team Williams Racing have announced a new long-term partnership with leading manufacturer of oils and lubricants, Gulf Oil International. 

Gulf will also partner the Williams Racing Driver Academy and the Williams Esports division, providing support to the junior drivers’ careers and provide industry access for all. Gulf will work with Williams on a host of activations to help the Williams Racing Driver Academy and Williams Esports reach out to wider audiences.

The partnership will also see the Gulf branding present on the Williams race-car, driver race-suits, pit-stop gantry and also on the pit-stop personnel overalls. Both Gulf and Williams will also work together on a host of marketing activities over the course of their partnership.

Matthew Savage, Chairman of the Board, Williams Racing, commented:

“I am incredibly excited about this partnership between Williams Racing and Gulf, a renowned and trusted global brand, who have put their trust in us as a long-term partner. This signifies the strength of our brand and commercial offerings as we continue our transformation.

“Gulf and Williams Racing share an illustrious motorsport heritage and, together, we are making history with this partnership.“

Mike Jones, CEO, Gulf Oil International, said:

“Gulf has a proud history in motorsport with some of the most iconic and respected teams, and Williams Racing is no exception. Together we share decades of motorsport experience to bring motorsport, Formula 1 and Williams Racing fans closer to the sport they love through our partnership.

“We are also excited to expand our foothold in motorsport through the Williams Racing Driver Academy and Williams Esports. Together we share a vision of a bright modern future for motorsport on and off the track; made possible through our common culture of partnership and innovation. this makes Williams Racing the perfect partner for Gulf, and we’re excited to start this next chapter of our iconic motorsport story.“

James Bower, Commercial Director for Williams Racing, added:

“We’re incredibly proud to be partnering with Gulf, a leading global manufacturer in the industry and a distinguished brand within motorsport. Our partnership demonstrates the ongoing effort by the team to develop our brand and commercial proposition.

“It’s a testament to the team and to Gulf for joining us on this journey and I’m eager for fans to experience what we have planned.“

The Williams and Gulf Oil partnership was announced during the livery launch of the FW45 — the Williams race-car for the Formula One 2023 season.