WNBA inks multi-year deal with Skechers

The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with footwear brand Skechers, who will join the WNBA league as an Official Partner. Skechers will provide the league with their innovative collection engineered for the athletes. Skechers had already partnered with Chicago Sky’s Rickea Jackson and Washington Mystics’ Kiki Iriafen and Jackie Young last year, bringing in the players to their basketball roster. 

Colie Edison, Chief Growth Officer, WNBA, said,

“We’re excited to welcome Skechers to the WNBA family at a moment of extraordinary momentum for our league. This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide. We look forward to collaborating with Skechers to create unique fan experiences, deepen engagement, and elevate the players who power our league.”

David Weinberg, Chief Operating Officer at Skechers, said,

“Partnering with the WNBA illustrates our long-term commitment to promoting women’s basketball and elevating the athletes who are enthusiastic about the game at every level. Skechers has been part of the basketball community for several seasons, and now fans will see our innovative footwear take center stage in the WNBA for the first time. We look forward to leveraging the league’s exploding popularity to help grow the sport while introducing our signature Comfort That Performs to even more athletes around the world.”

Jackie Young, said,

“For me, it’s all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season. This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can’t wait to see more players in the S on the court soon.”

Rickea Jackson, added,

“The Skechers team constantly checks in with me for feedback and ideas, so they’ve been a great partner for me as a player and I know they’ll be a fantastic partner for the league. And of course I love the shoes—they look and feel great on the court. It is only a matter of time until more players will start to catch on.”

Kiki Iriafen, added,

“When Skechers signed me ahead of the draft last year, I knew this was a brand that believed not only in me, but in our sport overall. From design to promotion, they truly prioritize the needs of female athletes and now that they’re partnered with the W, the possibilities are limitless.”