WNBA teams up with Procter & Gamble

The Women’s National Basketball Association (WNBA) has announced a multi-year partnership with Procter & Gamble, bringing it on board as an Official Partner.

As per the deal, P&G’s brand Tampax will serve as the Official Period Care Sponsor of the WNBA and enjoy league-wide branding rights, starting with the 2026 WNBA Draft.

Other P&G brands, including Downy, Gillette Venus, Olay, and Tide, will have activations across the WNBA, work on fan engagement activities, and collaborate with the WNBA to exchange brand equity across marketing, retail, and digital.

Colie Edison, Chief Growth Officer of the WNBA, said:

“Partnering with Procter & Gamble connects the WNBA with one of the world’s most trusted brand leaders at a transformative time for our league. Together, we have an opportunity to reach tens of millions of households, elevate the incredible stories of WNBA players, and bring world-class brands and athletes together in ways that authentically connect with fans, drive meaningful engagement, and continue to expand the visibility of women’s basketball.”

Mindy Sherwood, President of North America and Chief Sales Officer, Procter & Gamble, added:

“The WNBA is experiencing incredible growth, and this partnership is a powerful opportunity for our brands to show up in ways that celebrate the game and reach the WNBA’s highly engaged, passionate, and diverse fanbase. There is a natural alignment between the elite performance of WNBA athletes and the superior performance P&G brands deliver, and together, we can elevate both.”