The Fédération Internationale de Football Association (FIFA), the world football–governing body, has announced a multi-year partnership with the forecasting platform ADI Predictstreet, bringing it on board as the Official Prediction Market Partner of the 2026 FIFA World Cup.
ADI Predictstreet will provide fans with a new interactive forecasting experience during the tournament. Fans will have the chance to participate in dynamic prediction-based experiences on ADI Predictstreet’s platform and predict match results, tournament statistics, standout players, and key moments.
ADI Predictstreet will also serve as a Presenting Partner of the free-to-play bracket challenge, through which fans will be able predict the match results and compete with friends.
On the partnership, FIFA President Gianni Infantino said:
“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game. By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.”
Ajay Hans Raj Bhatia, Principal Council Member of ADI Predictstreet, commented:
“This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge.”
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