Indian Premier League (IPL) franchises Kolkata Knight Riders (KKR) and Delhi Capitals (DC) have announced partnerships with Amara Raja Energy and Mobility Limited (ARE&M), whose battery brand Amaron joins the two as an official partner.
The partnership will see Amaron launch a campaign titled “The Long Game is Played in the Quiet”, as well as gain logo placement rights on the helmets of the two teams’ players.
A Kolkata Knight Riders spokesperson said:
“The IPL is a long season that really tests how teams hold up over time. We’re happy to have Amaron with us as we take on that challenge this year.”
Sunil Gupta, CEO of the Delhi Capitals, said:
“We are delighted to have Amaron come on board the Delhi Capital’s family for the new season. We’re pleased to partner with a brand that shares our belief in building sustained excellence over time, and we look forward to a fruitful partnership and an exciting season ahead together.”
Chandrasekhar Radhakrishnan, Chief Business Officer, Automotive & Home Energy Business (India & SAARC), Amara Raja Energy & Mobility Limited, added:
“The IPL is one of the loudest sporting platforms in the country, but the long game is played in the quiet. It’s built on discipline, preparation, and consistency, long before the stadium fills. That’s what Amaron stands for: quietly powering long, sustained performance. Through our partnerships with Delhi Capitals and Kolkata Knight Riders, we’re bringing this idea to life celebrating the work that happens in the quiet, away from the hype and applause.”
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